Author: Richard McGrath

Anik Singal and other online marketing gurus have mastered the art of persuasion. They can influence hundreds or even thousands of students to purchase their $1000+ digital courses. But how do they do it? Understanding how influence and persuasion work will make you a powerful marketer. This post reveals some of the most effective marketing…

Diabetes Freedom is among the most sold diabetes programs on the internet. But why? As I explain in this post, Diabetes Freedom sells extremely well because of a carefully crafted and highly persuasive sales presentation. You might have already watched or read this presentation. Maybe you’ve already bought the program after watching that presentation. In…

Would you like to know Jason Capital’s sales and marketing secrets that have made him extremely successful? In this case study, I’m going to explain the most powerful marketing psychology and persuasion techniques used by Jason Capital. He has used these techniques to build a loyal following, sell courses and influence people. And if you…

This is not a review of John Crestani’s Super Affiliate System product. It’s something much more valuable. What follows is an analysis of how John Crestani makes his course irresistible to his audience. You’re going to learn the exact persuasion and influence strategies he uses in his sales funnel. He follows a similar formula to…

Marketing psychology is seen as a cheat code for businesses. But it can be very difficult to implement correctly. Instead of trying to extensively cover every marketing psychology principle, I’m going to focus on two key overarching concepts. They are: Creating belief and trust in your brand Helping consumers save time and mental energy You…

Do you want to create viral posts that get shared by thousands of social media users? Then you have to ask why people share articles, blog posts and videos on social media. To answer this question, I started researching the most shared articles of popular news sites like Huff Post (formerly Huffington Post). I discovered…

This is the approach to learning digital marketing that almost nobody talks about. I wish someone had taught me this 10 years ago when I first started studying marketing. If I knew this approach, I would’ve learned so much faster. The best thing is that it’s basically free. And it can even be a lot…

Do you want to influence more people to buy your product? Obviously the answer is YES. But the real question is HOW? Alex Becker is a master of influence. He understands human psychology. And he uses that to make people want his products. In this post, I’m going to review the specific strategies Becker uses…