What Is Target CPA Bid Strategy Target CPA (tCPA) is an automated bidding strategy in Google Ads. In the past, advertisers on Google would manually set bids for keywords in their account. The bid represents the maximum amount that the advertiser is willing to pay for a click from that keyword. While this option is…
Tip 1: Avoiding Bad Decisions As A Google Ads Manager The performance of any Google Ads account that you manage is dependent on your ability to make good decisions. And your ability to avoid bad decisions. If you make a lot of poor decisions, the performance of your account will decline. Even one poor decision…
The School Of Greatness is a podcast hosted by Lewis Howes. This podcast has become one of the most popular in the world. One of the reasons this podcast has become so popular, is the highly compelling titles used for podcast episodes. These titles are designed to make people click and listen. I have found…
Do you want to generate more leads for your buyers agency service? Facebook (Meta) offers one of the best advertising platforms for generating leads. But it’s easy for buyers agents to lose money on Facebook Ads if you make some crucial mistakes. By providing real examples, this post will help you to avoid those mistakes….
If you’ve ever spent time studying marketing and copywriting, you’ve likely heard about the importance of benefits. Simply put, when someone is looking to buy a product or service, they want to know what’s in it for them. You’ve probably heard about the differences between features and benefits. If not, take a look at this…
This comprehensive guide to buyers agent marketing outlines how you can get more leads in your business. Just like other service-based businesses, a buyers agent (or buyers advocate) needs leads to grow their business. In this guide, I’m going to outline 7 steps any buyers agent can take to grow their lead generation efforts. You…
Adam Erhart has established himself as one of the top authorities in digital marketing on YouTube. You’ll find great, actionable advice for marketing across the videos on his channel. But with over 776 videos on his channel, it can be hard to know where to start. Trying to watch all of his videos would take…
If you’re looking to hire a digital marketing agency in Australia, there is no shortage of options to choose from. New digital agencies are opening every week. But with so many agencies making big claims about the results they can generate, it can be difficult to know which ones to trust. If you’re searching on…
Do you want to get more people into your dental clinic with Facebook Ads? Maybe you’re not sure where to start. Or maybe you’re already running ads but not getting as many new patients as you want from your campaigns. One of the best ways to improve the performance of your Facebook Ads is by…
In this article, you’ll find examples of real Facebook Ads being run by SaaS companies. These are not necessarily the best SaaS (Software as a Service) ads on Facebook. But each example offers valuable lessons about what you should and shouldn’t do when running ad campaigns for SaaS products. Continue reading this post to find…