Social proof is a tendency for people to follow what others are doing. It’s sometimes referred to as the bandwagon effect. People will naturally assume that if other people are doing something, there must be a good reason for it. For example, people will choose to go to the bar with the long line up…
In his book Influence: The Psychology of Persuasion, Robert Cialdini’s first principle of persuasion is reciprocity. Sometimes referred to as the rule of reciprocity, this is a powerful persuasion trigger that can be applied in sales and marketing to influence people. The basic premise is that people tend to feel obligated to reciprocate when someone…
This blog post will provide a reliable, proven system for generating qualified leads in your business. In this detailed guide, you’ll learn everything you need to build a lead generation machine in your business. I’m going to cover… What is a Qualified Lead and how is it different from an Unqualified Lead? A qualified lead…
Graham Stephan has built one of the most popular personal finance channels on YouTube. His channel has millions of views. As of June 2022, Graham Stephan currently has 3.85 million YouTube subscribers. And his videos frequently receive 350,000 – 700,000 views. But how has Graham built such a strong following in what is a very…
In this post, you’re going to learn how to accelerate the success of your fitness blog and the huge benefits of blogging. This post applies to any business in the health and fitness industry that wants to get more leads, more sales and more brand visibility. While in 2022, many businesses in the fitness space…
Are you a personal trainer who loves helping clients reach their fitness goals but you just don’t know where to start when it comes to marketing? So many personal trainers end up leaving the industry because they’re unable to bring in enough clients to make it viable. Or they end up charging a low price…
How do you gain an edge in an industry as competitive as health and fitness? Understanding how to apply proven principles of psychology and persuasion might be one of the keys. The market leaders in the industry are using many of these principles to boost their sales and revenue. But unfortunately, many smaller businesses in…
How would you like hundreds of people who are actively searching for gyms coming to your website every month, for free? With SEO, that’s possible. Many local gyms and fitness clubs shy away from SEO. Either because they don’t understand it, they don’t have time or because it seems too overwhelming. That means the competition…
A landing page can make or break your advertising campaign. Get it wrong and your conversion rate will be much lower than it could be. Leading to high costs per lead and possibly lower quality leads. There is a lot you can learn from reviewing other landing pages. You start to see some of the…
Good SEO agencies are hard to find. Many agencies will promise to deliver fast, page 1 rankings and more leads, but never deliver on these promises. Hire the wrong agency and you might find your rankings actually go in the wrong direction. So how do you separate the good from the bad and find an…