Marketing

Real SaaS Facebook Ad Examples

In this article, you’ll find examples of real Facebook Ads being run by SaaS companies. These are not necessarily the best SaaS (Software as a Service) ads on Facebook. But each example offers valuable lessons about what you should and shouldn’t do when running ad campaigns for SaaS products. Continue reading this post to find…

Marketing

Insurance Broker Facebook Ad Examples

This article contains examples of Facebook Ads for insurance brokers and agents. If you’re planning to launch a new campaign or optimize an existing Facebook campaign for insurance brokers, you can use these examples for inspiration. For each example below, I explain what the advertiser has done well. But I also explain what each advertiser…

Marketing

How To Use Reciprocity In Marketing

In his book Influence: The Psychology of Persuasion, Robert Cialdini’s first principle of persuasion is reciprocity. Sometimes referred to as the rule of reciprocity, this is a powerful persuasion trigger that can be applied in sales and marketing to influence people. The basic premise is that people tend to feel obligated to reciprocate when someone…

Marketing

Blogging Tips For Fitness Businesses

In this post, you’re going to learn how to accelerate the success of your fitness blog and the huge benefits of blogging. This post applies to any business in the health and fitness industry that wants to get more leads, more sales and more brand visibility. While in 2022, many businesses in the fitness space…

Marketing

6 Personal Training Marketing Ideas

Are you a personal trainer who loves helping clients reach their fitness goals but you just don’t know where to start when it comes to marketing? So many personal trainers end up leaving the industry because they’re unable to bring in enough clients to make it viable. Or they end up charging a low price…

Marketing

Fitness Advertising Psychology Tips

How do you gain an edge in an industry as competitive as health and fitness? Understanding how to apply proven principles of psychology and persuasion might be one of the keys. The market leaders in the industry are using many of these principles to boost their sales and revenue. But unfortunately, many smaller businesses in…

Marketing

Guide To SEO For Gyms

How would you like hundreds of people who are actively searching for gyms coming to your website every month, for free? With SEO, that’s possible. Many local gyms and fitness clubs shy away from SEO. Either because they don’t understand it, they don’t have time or because it seems too overwhelming. That means the competition…

Books

Scientific Advertising Book Summary 2022

The book Scientific Advertising was written in 1923 by Claude Hopkins. Nearly 100 years ago today, this was a time when modern advertising channels did not exist. Nobody had ever thought of the internet, let alone Google and Facebook ads. The book focuses on advertising for newspapers, magazines and direct mail. So you might wonder,…