If you’re thinking about buying weight loss product Leptitox, you need to read this first.
Leptitox has become one of the top-selling weight loss products on the internet.
But why has it sold so well?
In this article, I reveal how a highly persuasive sales video has made this product so popular.
If you’ve watched the sales video already, you might be shocked to learn some of the tactics that were used on you in the video. You might even feel like you have been manipulated.
Knowing exactly what these tactics are will make you less vulnerable to their effect in the future.
In this post, I’m going to reveal…
- The slightly disturbing reason the sales video is presented by a man
- Why they claim this product comes from a Malaysian island
- The self-serving reason they want to turn you against the weight loss industry
- A classic sales technique used to pressure you into making a purchase
- An alternative to Leptitox
Keep in mind that this is simply my interpretation of the Leptitox presentation, based on a deep understanding of sales and marketing psychology.
It’s possible that my interpretation doesn’t always accurately reflect the intentions of the seller (Leptitox).
What Is Leptitox? Is it A Scam?
Leptitox is a weight loss supplement designed to suppress appetite. The supplement which supposedly contains all natural ingredients is supposed to reduce leptin resistance.
Leptin is a hormone that helps control hunger. The fat cells in your body release leptin to suppress your appetite.
But the body can develop a resistance to leptin. This leaves people constantly feeling hungry and eating too much food.
The founder of Leptitox, Morgan Hurst claims Endocrine Disrupting Chemicals (EDC’s) have made people resistant to leptin. He suggests this is why obesity has skyrocketed.
The blend of natural ingredients found in Leptitox is supposed to detoxify the EDC’s in the body, allowing leptin levels to return to normal.
According to their sales materials, Leptitox was developed by Morgan Hurst, with assistance from a medical researcher, Sonia Rhodes. Interestingly, there appears to be no information online about either Hurst or Rhodes.
Why You Can’t Trust Leptitox Reviews
If you’re considering purchasing the product, you might have searched on Google for real Leptitox reviews.
While this article isn’t a review per se, I feel it’s important to address a critical point about reviews on other websites.
Because Leptitox is sold on the Clickbank marketplace, it means affiliate marketers can promote the product and earn a commission on any sales.
90% of the reviews you will see on Google or YouTube are affiliates of Leptitox. They will add a link to the Leptitox sales page in their review and each time someone clicks on that link and buys the product, they earn a commission.
We can see on the Clickbank website that Leptitox affiliates earn a generous $67.82 commission each time they get a sale.
This means they are highly incentivized to write a positive review about the product.
These people don’t care if the product actually works or not. All they care about is getting their $67.82 commission.
In fact, many of them have never even tried the product!
Personally, I am not an affiliate of Leptitox. I’m not writing this post to get a commission cheque from Click Bank. I would not be able to promote the Leptitox product in good conscience.
What to Expect From This Post
If you’re reading this post, you most likely fall into one of two categories:
- You have either purchased Leptitox already or are considering purchasing Leptitox.
- You’re a marketing professional interested in the persuasion tactics that have made this one of the top selling weight loss products on Clickbank.
If you’re a Leptitox buyer or potential buyer, this article may shock you. You’re going to learn the highly persuasive sales and marketing techniques that are being used to sell the product to you.
I’m going to focus on the video presentation used to sell Leptitox. This is a presentation that has been carefully crafted by advertising professionals to control your emotions and persuade you into buying the product.
If you’ve already bought the product, you’re not alone. The tactics used in the presentation make this product almost irresistible to viewers who want to lose weight.
If you haven’t already bought Leptitox, this article will be even more important for you. You will be able to make a more informed decision, knowing the real reasons behind the statements made in the video.
Sales & Marketing Professionals
If you’re a sales or marketing professional or a regular reader of richiemcgrath.com, you’re going to enjoy this post.
Leptitox is one of the best selling products on Clickbank because their sales video is so persuasive. You will see how the copywriters behind the product make it extremely compelling to their target audience.
Although I do not support many of the tactics used by Leptitox, there is still a lot to learn from them. These tactics are powerful and should be used ethically.
Regardless of which category you fall into, there is a lot to learn from this post. I’m going to break down the exact marketing psychology and persuasion tactics used to sell Leptitox…
Storytelling is one of the most effective tools used in advertising and marketing.
Advertisers know that the human brain is wired to pay attention to stories. And you can bet they will use this to their advantage.
Throughout the Leptitox presentation, Morgan shares the story of how his wife suffered from weight gained through her pregnancies. Then it was the ‘secret Leptitox’ formula that was the only thing that allowed her to lose the weight.
The Leptitox presentation is nearly 2 hours long. For any presenter to hold your attention for nearly two hours is challenging, considering the average human attention span is just 8 seconds.
A key component of the story is the use of open loops. The screenshot below is an example of one such open loop.
An open loop is a technique used in Hollywood movies and TV shows.
It poses a question but leaves that question unanswered. Because humans are naturally curious creatures, they will continue watching until they get an answer.
In the example above, Leptitox creates an open loop by talking about the 3 biggest and closely guarded secrets in the weight loss industry.
But they don’t reveal what these lies are immediately. So the viewer will continue watching until they get an answer.
There are numerous other occasions during the presentation where open loops are used to keep the viewer hooked. In my article on Russell Brunson, I discuss open loops and storytelling in more detail.
Why Is The Video Presented by A Man?
The Leptitox sales video is presented by a male firefighter named Morgan Hurst. But it was his wife who apparently desperately needed to lose weight.
His wife suffered the pain of weight gain following her pregnancies. And then she overcame it by using the Leptitox formula (or so they say).
His wife is at the center of the story.
So why doesn’t his wife present the Leptitox product instead of Morgan? The product is mainly targeted at women, so wouldn’t you think it would make sense for a female to present the product?
I’ve previously analyzed the sales videos of other health and weight loss products and noticed the same thing.
In the sales video for Flat Belly Belly Fix, Todd Lamb shares the story of how his wife’s weight spiraled out of control. Just like Morgan from Leptitox, Todd Lamb couldn’t stand to see the agony his wife was experiencing.
Lamb searched far and wide for a solution to weight loss and found one. Lamb claims this solution allowed his wife to lose all the weight she’d gained. (Sound familiar?) Yet, we don’t see his wife in the presentation.
So what’s going on here?
Why are these products which are targeted towards women, presented by men?
How Family Members Impact Buying Decisions…
To understand the answer to this, it’s important to understand the target audience of Leptitox. Leptitox tells you exactly who their audience is in their resources for affiliate partners.
As you can see above, the product is targeted primarily to women over 40 years of age in English speaking countries.
The majority of these women are likely to be married.
Savvy marketers understand the tremendous influence that spouses and family members can have over purchasing decisions.
The creators of Leptitox and Flat Belly Belly Fix, know they can persuade women into wanting this product. But they also know that a skeptical husband can easily kill the sale.
It’s a serious obstacle for them to overcome. They not only need to persuade the woman, they need to persuade her husband as well.
They do this by creating a sense of guilt.
In the Leptitox video, Morgan shares the story of how he searched everywhere for a weight loss solution that would actually work for his wife. He describes how he couldn’t stand to watch the pain his wife was experiencing.
This story has been crafted to make husbands feel a sense of guilt. But supporting their wife in her decision to purchase the Leptitox product is a way to relieve themselves of this guilt.
Morgan puts the pressure on husbands and family members to “do the right thing for your family and loved ones.”
The story also makes Morgan appear more likeable to the female audience.
Much of the female audience will feel self-conscious about their weight and may even fear that their husband will leave them.
They will warm to Morgan, knowing the dedication and love he showed towards his wife, despite her struggles with weight.
This is important because people are much more likely to buy from someone they like. In his book on negotiation, Chris Voss says people are 5 times more likely to make a deal with someone they like.
The Psychology Behind The Product’s Origins
The Leptitox video claims the product is based on a secret recipe that Morgan got from the small Malaysian island of Langkawi.
I can’t say with 100% certainty that this story is made up. But I can tell you why the marketing team would create a story like this.
Leptitox knows that viewers have almost certainly tried and failed with multiple other weight-loss diets. Chances are, the viewer has tried low carb, low fat and calorie restriction diets.
The viewer probably has friends who have tried other popular diets or weight loss supplements and failed with them.
In the video, they emphasize that most other diets and weight loss products don’t work…
Instead of promoting another diet, they need to position their solution as something completely unique. By presenting Leptitox as a unique solution, it gives the viewer hope.
The viewer thinks maybe this is the one thing that actually works.
A unique, unknown solution is much more compelling to the human brain than a mainstream, common solution.
The idea that the product has come from a small Malaysian island makes this narrative even more compelling. Most people are aware that other countries suffer from obesity much less than Western countries like the US, Australia and UK.
They suspect that these other countries may know something that we don’t.
Leptitox confirms this suspicion. Morgan talks about the Malaysian island, where the locals don’t carry an ounce of fat on them. Then reveals the secret combination of ingredients that inhabitants of this island use to keep themselves slim.
The Common Enemy Effect
In the sales video, Morgan positions the weight loss industry as the enemy.
He claims that the weight loss industry wants to keep you overweight so they can continue making money from you.
There is some truth to this claim. I’m not denying there are a lot of bad practices in the weight loss industry.
But Leptitox’s depiction of the weight loss industry is more than an innocent warning to protect viewers. It’s actually a calculated move to persuade the viewer.
It’s known as the common enemy effect.
Politicians use the common enemy effect to persuade voters. In other articles, I talk about how marketing gurus paint universities and traditional education as a common enemy to persuade their prospects.
Positioning the weight loss industry in this way takes the responsibility away from the viewer. He’s telling them that their weight problems are not their fault.
Rather, the weight loss industry is to blame for these problems.
This makes the viewer feel better about themselves. And this also makes Morgan more appealing to the viewer. People tend to like those who make them feel good about themselves.
As I already mentioned, the more you like someone, the more likely you are to buy from them.
Outrage Against The Enemy
Morgan even shares the story of a former executive from a major player in the weight loss industry, who apparently spoke out against ‘the greedy CEO’s at weight loss companies..’
By using terms like ‘greedy CEOs,’ Leptitox aims to create a sense of outrage against the enemy.
In another article about Diabetes Freedom, I discuss how they use this same tactic to fuel outrage against the pharmaceutical industry.
Creating a sense of outrage makes the viewer more likely to continue watching the presentation. In an article from Psychology Today, Andrew Park talks about how outrage is addictive.
People will actively seek out stories that fuel outrage because it makes them feel good.
Leptitox knows that if they can trigger this feeling of outrage against the weight loss industry, it will keep the viewer hooked. The viewer will continue watching to get more of that feeling.
The tactics used during the first 90 minutes of the Leptitox video presentation are designed to put the viewer into a buying state.
Every word is carefully calculated to persuade the viewer into believing this is a product they need.
After 90 minutes of watching the presentation, the viewer has been primed to make a purchase. Their desire to purchase the Leptitox supplement has reached a peak.
Marketers know that this is the best time to close the sale. If the viewer decides to ‘think about it’ or speak to their spouse, the chances they will buy drop dramatically.
Knowing this, marketers and salespeople will apply pressure on the prospect to make a purchase immediately.
A common way of doing this is through creating a sense of urgency.
Urgency is designed to make the viewer feel like they need to buy now or miss out.
People are much more inclined to make a purchase when there is a risk of missing out. This relates to a concept known as ‘loss aversion bias.’
Loss aversion bias suggests that the pain of losing something is twice as powerful as the pleasure of gaining something.
Even the use of red text in the screenshot above is a calculated move to create a sense of urgency. People subconsciously associate red with urgency.
Towards the end of the video, Morgan presents a ‘limited time offer‘ to trigger urgency. He says “this is your one and only chance to get your hands on this formula.”
Morgan then goes on to say “if you close this page, you will lose your reserve stock and this opportunity may be gone forever.”
It’s important to be aware that this isn’t true scarcity. You could come back to the page two weeks later and still get the same offer.
It’s simply a tactic to persuade you into making a purchase while you’re in a buying state.
It would be nearly impossible for me to cover all of the persuasion tactics used to sell Leptitox in this one article.
What I’ve covered in here are some of the most pervasive and noteworthy tactics that I identified. But believe me, there are many more.
If you’re a sales or marketing professional, I suggest watching the Leptitox presentation yourself and studying the psychology behind it. This is one of the top-selling weight loss products on the internet, largely due to the persuasion tactics used.
Understand that these are powerful tactics and should be used carefully. Using persuasion methods to promote a bad product or to create unrealistic expectations is unethical.
For those who have purchased or considered purchasing Leptitox, I hope this article has been insightful. At the end of the day, it’s your choice whether you buy the product or not.
But I believe it’s important to understand how these tactics are being used against you. Before buying, you should carefully research the product and the claims made by the company. That applies to any weight loss product, not only Leptitox.
For those looking for a quality alternative to Leptitox, I would recommend the book The Calorie Myth by Jonathon Bailor.
If you found this article interesting, take a look at other articles I have written on similar health and fitness products below.